Position Paper: Think Globally, React Locally -- Bringing Real-time Reference-based Website Phishing Detection on macOS

Background. The recent surge in phishing attacks keeps undermining the effectiveness of the traditional anti-phishing blacklist approaches. On-device anti-phishing solutions are gaining popularity as they offer faster phishing detection locally. Aim. We aim to eliminate the delay in recognizing and recording phishing campaigns in databases via on-device solutions that identify phishing sites immediately when encountered by the user rather than waiting for a web crawler's scan to finish. Additionally, utilizing operating system-specific resources and frameworks, we aim to minimize the impact on system performance and depend on local processing to protect user privacy. Method. We propose a phishing detection solution that uses a combination of computer vision and on-device machine learning models to analyze websites in real time. Our reference-based approach analyzes the visual content of webpages, identifying phishing attempts through layout analysis, credential input areas detection, and brand impersonation criteria combination. Results. Our case study shows it's feasible to perform background processing on-device continuously, for the case of the web browser requiring the resource use of 16% of a single CPU core and less than 84MB of RAM on Apple M1 while maintaining the accuracy of brand logo detection at 46.6% (comparable with baselines), and of Credential Requiring Page detection at 98.1% (improving the baseline by 3.1%), within the test dataset. Conclusions. Our results demonstrate the potential of on-device, real-time phishing detection systems to enhance cybersecurity defensive technologies and extend the scope of phishing detection to more similar regions of interest, e.g., email clients and messenger windows.