The Many Publics of Science: Using Altmetrics to Identify Common Communication Channels by Scientific field

Abstract: Altmetrics have led to new quantitative studies of science through social media interactions. However, there are no models of science communication that respond to the multiplicity of non-academic channels. Using the 3653 authors with the highest volume of altmetrics mentions from the main channels (Twitter, News, Facebook, Wikipedia, Blog, Policy documents, and Peer reviews) to their publications (2016-2020), it has been analyzed where the audiences of each discipline are located. The results evidence the generalities and specificities of these new communication models and the differences between areas. These findings are useful for the development of science communication policies and strategies.