Social media emotion macroscopes reflect emotional experiences in society at large

Social media generate data on human behaviour at large scales and over long periods of time, posing a complementary approach to traditional methods in the social sciences. Millions of texts from social media can be processed with computational methods to study emotions over time and across regions. However, recent research has shown weak correlations between social media emotions and affect questionnaires at the individual level and between static regional aggregates of social media emotion and subjective well-being at the population level, questioning the validity of social media data to study emotions. Yet, to date, no research has tested the validity of social media emotion macroscopes to track the temporal evolution of emotions at the level of a whole society. Here we present a pre-registered prediction study that shows how gender-rescaled time series of Twitter emotional expression at the national level substantially correlate with aggregates of self-reported emotions in a weekly representative survey in the United Kingdom. A follow-up exploratory analysis shows a high prevalence of third-person references in emotionally-charged tweets, indicating that social media data provide a way of social sensing the emotions of others rather than just the emotional experiences of users. These results show that, despite the issues that social media have in terms of representativeness and algorithmic confounding, the combination of advanced text analysis methods with user demographic information in social media emotion macroscopes can provide measures that are informative of the general population beyond social media users.