Trading Location Data with Bounded Personalized Privacy Loss

Abstract: As personal data have been the new oil of the digital era, there is a growing trend perceiving personal data as a commodity. Although some people are willing to trade their personal data for money, they might still expect limited privacy loss, and the maximum tolerable privacy loss varies with each individual. In this paper, we propose a framework that enables individuals to trade their personal data with bounded personalized privacy loss, which raises technical challenges in the aspects of budget allocation and arbitrage-freeness. To deal with those challenges,we propose two arbitrage-free trading mechanisms with different advantages.