2000 character limit reached
The Influence of Commercial Intent of Search Results on Their Perceived Relevance (1511.05810v1)
Published 18 Nov 2015 in cs.IR
Abstract: We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments.
Collections
Sign up for free to add this paper to one or more collections.
Paper Prompts
Sign up for free to create and run prompts on this paper using GPT-5.